Yours, labelled as an ad, and matching the brief you accepted.
2.1Whose work it is
A submission is filed by the account that published the video, and we check that with the platform before anything is counted. The rights to the material are the submitter's to hold and to warrant; which material a campaign accepts is stated in its own rules, on its own page.
What that meansFile from the account that posted it — that part we verify. What you may film is the campaign's business, and the rights to it are yours.
2.2Advertising disclosure
Every submission must carry the publishing platform's paid-partnership label, and any disclosure the campaign requires, at the moment of measurement and for the whole measurement window. We re-read both at every measurement. Where a platform does not report its label to us we record that and judge nothing: an unread rule neither blocks nor admits.
What that meansSwitch the platform's ad label on and leave it on. This is the law in most places, and it is on you, the brand and us at the same time.
2.3One campaign per video
A video submitted to a campaign may not carry advertising for another advertiser during that campaign's measurement window.
What that meansOne clip, one sponsor.
2.4Meets the brief
A campaign's own rules are part of these rules. Each campaign states its requirements in full on its own page, before any work is filed against it; every one of them is checked before the submission is accepted, and those a measurement can re-read are checked again at every measurement. Requirements added afterwards do not apply to work already filed, and a rejection names the requirement that was not met.
What that meansThe campaign page is the brief, and everything on it is checked. A brief that changes tomorrow cannot reject what you posted today.